Finding a Good Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you would like that website to be profitable, it needs to be written very well. Unless you're good at copywriting already it's best to hire someone who is experienced to compose the text on your site. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some of them are very gifted. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Here are tips on how you can figure the difference.
Does the writer have a web site of his or her own? Any copywriter that wouldl ike to write web copy needs to have a web site that houses their bio, their resume, some samples and whatever else they feel the need to share. If the writer has no website, how can they say they can help you with the one you are building? Look closely at the copy used on this website also. If there are many grammar errors and typos, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This read goes beyond the simple finding of grammar and spelling errors. Does the website copy induce an emotional response as you read it? Does it make you warm up to him or her? Does it make you want to continue reading and discover more about person behind the words? Does the copy make you raring to employ them as soon as possible? Does it make you feel like you have to leave? Does it make you upset? These are all important reactions and you must heed to them.
Carry out some more inquiry on the writer. Look for reviews for the writer on independent sites and forums. It is apt that the only reviews on the copywriter's site are going to be glowing ones. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. Look closely at these reviews. It is smart to ask the compywriter to provide you references too. You need to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend some time going through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the web site. This is particularly important if the copywriter claims he or she is an expert in a particular field. If the writing is obscure and reads like a reproduced Wikipedia article, you better move on.
You have many choices available to you when you're trying to find out whether or not to employ a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.